Record label launches new augmented reality flyer campaign British record label Ministry of Sound has partnered with Aurasma, a leading developer of augmented reality, to create a new series of interactive flyers. The flyers are meant to mark the 21st anniversary of the record label. The flyers will be distributed throughout London as a way to encourage consumers to partake in the measures the record label is taking to celebrate the event. The Ministry of Sound believes that augmented reality is the ideal way to engage consumers in this way.…
Read MoreAugmented reality used to celebrate 21 years of the Ministry of Sound
