The athletic apparel brand announced this week that it has purchased the digital sneaker company. Nike has announced that it has acquired the digital sneaker company RTFKT, as the athletic apparel giant seeks to move forward from the real world into selling virtual shoes in the metaverse. The digital sneaker company was acquired by the sportswear brand for an undisclosed amount. As the metaverse grows rapidly, companies are looking to make sure they are a part of the digital experience. It appears that Nike’s first moves in that direction will…
Read MoreNike to sell virtual shoes in metaverse following RTFKT acquisition
