McDonald's augmented reality Archives

McDonald’s launches new augmented reality campaign

09/02/201308/31/2013 L. Green

McDonald’s teams with Metaio to launch augmented reality initiative Fast-food giant McDonald’s has been making an aggressive push into the mobile space. The company has fashioned many of its campaigns to be accommodating to mobile consumers and has even tested NFC-based mobile payments this year. Now, McDonald’s has set its sights on augmented reality. The company has teamed with AR pioneer Metaio to develop a new campaign. This campaign will not be focused on marketing the company’s products, however, as it is meant to raise awareness about the environment. Campaign…

McDonald’s uses augmented reality to provide more information on food

01/25/201304/13/2014 Stephanie Beck

McDonald’s continues to embrace interactivity and transparency McDonald’s has been taking steps to become more transparent with its customers recently. The fast food giant recently began putting QR codes on the packaging of its to-go meals, but that is only one aspect of the company’s overarching “What We’re Made Of” campaign. The campaign is a multi-channel approach to information distribution. As part of this campaign, McDonald’s Australia has released a new augmented reality initiative that is designed to show people exactly what goes into making their food. TrackMyMacca’s application provides…