marketing qr codes Archives

QR codes adopted by Youku

02/11/201302/09/2013 Stephen Vagus

Youku turns to QR codes to bolster mobile presence Youku, China’s top video site, which is very similar to YouTube in the U.S., has launched a new initiative to bring the videos its hosts to the mobile space. For years, Youku has been restricted to desktops, only available to PCs. Recently, however, the company has been working to expand its mobile presence through the development of new applications and the use of interactive technologies. Youku has targeted QR codes as the ideal way to bring its videos to mobile platforms.…

Large media firm in India uses QR Codes to win over consumers

03/07/2011 Stephanie Beck

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…