Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality. It has designed its campaign this year to follow the successes of the first three years when it brought in over four million letters. This year, it will once again be welcoming its customers to write letters to Santa and mail them to Macy’s to help the charity. What is different this year, though, is that there will be…
Read MoreMacy’s “Believe” campaign uses augmented reality in 2011
