QR Code Press

Occipital looks to usher in a new generation of augmented reality

08/14/201108/14/2011 Stephen Vagus

Occipital, an ambitious computer software company based in California, has recently finished their latest phase of fundraising efforts, netting more than $7 million in funding that will be used for the development of next-generation augmented reality technology. The company is well known for their RedLaser barcode scanning app, which was released last year. Occipital is expanding its repertoire into augmented reality, believing that the technology is the next step in the evolution of computer technology. Occipital’s next venture will be based upon their 360 Panorama app, which captures panoramic images…

Demand for AR in the medical field is on the rise, more surgeons making use of technology to overcome obstacles

07/29/201107/29/2011 Stephen Vagus

mobile health Augmented Reality Health Industry

When people think about augmented reality, they rarely imagine the technology beyond its applications in terms of games and advertising. Indeed, it has only been very recently that the technology has been getting any mainstream attention, due mostly to its adoption by big-name technology companies and game designers. AR has been around for decades, however, and has been playing a major role in the medical field. As the technology becomes more advanced and complex, demand for augmented reality in the health care industry is on the rise. Technology has been…

SapientNitro looks to help smokers quit by showing them their own damaged lungs

07/27/201107/27/2011 Stephen Vagus

SapientNitro, an interactive marketing and creative design firm, has been working on a new augmented reality application that helps smokers see what is at work in their bodies. The app is designed to help smokers quit by showing them the damage they are doing to their lungs. Augmented reality would serve this purpose well, as the technology allows for interactive displays of information that can be made aesthetically striking. The app, called AR Lungs, may be the next tool used for smoking cessation. The app displays a medically accurate set…

Toyota turns car windows into interactive displays with new augmented reality prototype

07/24/201107/24/2011 Stephen Vagus

Augmented reality has been pegged as the technology that will change the way people interact with the world. The uses of AR are broad, covering several industries, including gaming and advertising. The technology is so promising that many of the world’s most influenncial companies are now experimenting with how they can integrate AR into their upcoming products. Toyota is among these enterprising businesses, and the famed auto maker is showing of what their engineers have developed. Toyota has partnered with the Copenhagen Institute of Interaction Design (CIID) to develop the…

Wave of patents from Apple point toward new iPads using AR technology

07/11/2011 Stephen Vagus

Apple is making a move toward augmented reality according to a sudden string of patent filings emerging last week. Thus far, these patents are linked to the development of a next generation iPad, which will be equipped with a transparent display. This high-tech feature will put AR to good use, as the display will be fully customizable and will interact with the environment according to user specifications. The company has previously been understated in their interest in augmented reality, but these new patents show that Apple is not keen to…