Brick and mortar shop uses smartphones to draw waves of foot traffic. Ace Hardware, has been experiencing tremendous success through its mobile marketing campaign that has been run in a targeted, time sensitive technique. The ads for the company have been running on the m-commerce site for the Weather Channel. The mobile marketing campaign is geared toward driving users to find their nearest location, and purchase the items that they will need for their home projects throughout the fall season. These advertisements are allowing the company to learn more about…
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