Google location data for 131 countries published in coronavirus lockdown reports

Google location data - Report

Alphabet Inc. provided the data in order to help determine whether lockdowns are working. At the end of last week, Alphabet Inc. published Google location data reports for 131 countries to help show whether visits to workplaces, parks and shops had reduced throughout March. That was the month in which many governments issued stay-at-home orders to their populations to help slow the spread of COVID-19. This analysis from billions of individual phones is the largest available public dataset. The Google location data analysis provides health authorities with the largest available…

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The continuing importance of location to mobile commerce and marketing

Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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