As QR codes continue their dominance of the mobile marketing industry, more retailers are looking to implement the codes in their own marketing efforts. Express, a fashion retailer based in New York, has adopted the codes in order to attract consumers to various store locations throughout the country. The codes are also being used to promote the company’s fall clothing line. QR codes have been used extensively for similar purposes by other companies, giving Express valuable examples of successes and failures in their given industry. The codes will be featured…
Read MoreRetailer leverages QR codes to drive customer traffic and loyalty
