As QR codes continue their dominance of the mobile marketing industry, more retailers are looking to implement the codes in their own marketing efforts. Express, a fashion retailer based in New York, has adopted the codes in order to attract consumers to various store locations throughout the country. The codes are also being used to promote the company’s fall clothing line. QR codes have been used extensively for similar purposes by other companies, giving Express valuable examples of successes and failures in their given industry.
The codes will be featured on the retailer’s catalog, which will be mailed out to consumers next week. While the codes will help consumers find stores in their area, they will also enable them to shop online. Scanning the code brings smart phone users to a mobile website from which they can buy items from the fall collection. After purchasing, consumers can track their new cloths as they are shipped.
The retailer has taken a particular liking to the codes because they allow for more interactivity between the company and customers. Such interactivity can improve the relationship between business and consumer, solidifying loyalty and ensuring return business.
With more focus being put on mobile marketing, few companies are risking being left out in the cold by not adapting to new technologies in some way. QR codes have, thus far, been the best way to break into the emerging marketing industry.
