TTA Worldchoice, a worldwide travel trade association, will begin experimenting with QR codes in their latest mobile marketing campaign. The codes will be featured on the consortium’s various marketing materials, which will invite consumers to visit the association’s mobile website. TTA is hoping that their use of QR codes will help catch the attention of tech-savvy travelers and provide them with a more engaging experience overall. Mobile technology is undoubtedly popular. Recent studies suggest that 51% of Americans will own some sort of mobile device by the end of 2011,…
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