One of the biggest names in wine is joining the ranks of QR marketing by introducing the code to their new black label Burgundy wines. Maison Joseph Drouhin, now in its 131st year of operation, has made the move in an effort to connect more directly with their consumers. The fourth generation Drouhins’, who manage the winery, are looking to move away from the imagery of an old, traditional winery being archaic and outdated. Laurent Drouhin, overseer of Drouhin sales in the U.S., was the first to recognize the QR…
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