Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…
Read MoreOut-of-home Canadian business integrates NFC technology into its network beginning in 2012
