How mobile marketers will be using mobile wallet

Mobile Wallet

Near field communication (NFC) technology has made it possible for a smartphone user to combine all of his or her credit cards, loyalty cards, gift cards, and even discount coupons in a single secure location so that they can all be conveniently carried all the time within the one device. The NFC technology allows users to leave their physical wallets at home and bring their mobile wallets with them wherever they go as long as they have their smartphones with them. Then, when they reach a checkout counter, they need…

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