Mobile tracking tech ties physical movements of shoppers to their purchasing decisions

Mobile tracking tech - Shopping Mall

A new type of mobile tracking technology may make it easier for advertises to target potential customers. A new study using a new kind of mobile tracking tech – information trajectory-based targeting – has found that by targeting a shopper’s physical movements, advertisers can significantly improve ads via mobile phones. This mobile technology goes beyond simply advertising to a customer based on their location. The new study, involving the mobile tracking tech, was recently published in the journal Management Science, and was carried out by researchers at Carnegie Mellon University,…

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Study shows that augmented reality can be used to uncover a person’s vital information by scanning their face alone

AR Face Recognition

In the age of technology, privacy is constantly under threat. Whether it be financial information or mundane, personal details, privacy has come under fire lately from various groups inhabiting the Internet. Perhaps the greatest protection one could have in this day and age is anonymity. Being anonymous offers a level of protection that is difficult to match, allowing people to hide away information that could be used against them. Anonymity may be coming to an end, however, at the hands of augmented reality technology. A new study from the Carnegie…

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