Nissan leverages QR codes to sell cars after hours

Nissan Headquaters

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…

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Toyota turns car windows into interactive displays with new augmented reality prototype

Toyota Interactive Car Window

Augmented reality has been pegged as the technology that will change the way people interact with the world. The uses of AR are broad, covering several industries, including gaming and advertising. The technology is so promising that many of the world’s most influenncial companies are now experimenting with how they can integrate AR into their upcoming products. Toyota is among these enterprising businesses, and the famed auto maker is showing of what their engineers have developed. Toyota has partnered with the Copenhagen Institute of Interaction Design (CIID) to develop the…

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