best practices mobile marketing Archives

Report highlights some of the pitfalls in QR code use that could break marketing campaigns

01/03/2012 Stephen Vagus

Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…

Proper use of QR Code marketing can be the “WOW” factor your business needs

07/24/2011 Stephanie Beck

It is predicted that by the end of 2011, smartphones will have made up at least half of the mobile market. Though this does mean that using QR codes offers businesses a significant opportunity to reach new and current customers, very few of them are properly executing their plans. Businesses and mobile marketers are rapidly adopting this technology, incorporating QR codes into their mobile marketing mix. Those that are successful have also identified that the codes are not the point in themselves, but are only the means by which a…

QR code campaign pays of big time for Ethical

05/16/2011 Stephanie Beck

Cafes are quite popular in Vancouver, British Columbia. So much so, that many café owners are desperately looking for ways they can stand out amongst the sea of competitors. The solution may be coming from the burgeoning mobile marketing field. QR codes are becoming popular not only for their prowess and versatility in marketing, but also because they are undeniably unique. The Ethical Bean Coffee Company, a three-store chain of cafes in Vancouver, has taken a liking to the codes for this very reason. Nearly eight months ago, the store…