Prestigious automaker Porsche has decided to take up QR codes in their latest marketing campaign. The new campaign sees the automaker teaming with a number of airlines to place the codes on the back of plane tickets. QR codes have been growing in popularity within the auto industry for their ability to connect with consumers at any given moment. Noting the increase in smart phone ownership around the world, Porsche is keen to take advantage of a growing mobile consumer base. The codes will be linked to a wealth of…
Read MorePorsche adopts QR codes in new marketing campaign
