QR Code Press

Augmented reality helmet developed by LiveMap

10/10/201310/09/2013 Stephen Vagus

augmented reality motorcycle helmet graphic qr codes

LiveMap brings augmented reality to motorcycles Augmented reality is gaining momentum in the auto industry, but most automakers are interested in using the technology for their sedans and similar vehicles. A company called LiveMap is working to bring augmented reality to the world of motorcycles. The company has developed a motorcycle helmet that is designed to leverage the capabilities of augmented reality in order to enhance the driving experience. The helmet’s AR system is meant to minimize distraction in order to ensure safe driving as well. Helmet leverages AR for its…

Volkswagen taps into the power of augmented reality

10/07/201310/06/2013 Stephen Vagus

Metaio and Volkswagen launch augmented reality project Augmented reality is becoming more common in the auto industry. While some automakers are using the technology for a new generation of navigation systems that can turn windshields into interactive digital maps, others are using augmented reality to help people take care of their cars. Metaio, a pioneer in the augmented reality field, has teamed with German automaker to launch the MARTA project, which leverages augmented reality to aid in servicing a vehicle. MARTA project to be demonstrated alongside XL1 The MARTA project…

Augmented reality could break down language barriers

10/04/201310/01/2013 Stephen Vagus

augmented reality glasses patent (note: these are not real ar)

Company aims to make augmented reality more practical Augmented reality is typically seen as an entertainment tool or marketing gimmick. The practical uses of the technology are relatively few and somewhat poorly understood. While augmented reality is not a new technology, its capabilities are still being discovered. As ambitious developers continue to push the boundaries of augmented reality, they are beginning to find very practical uses for the technology that had gone ignored for several years. NTT Docomo, a Japanese telecommunications company, believes that augmented reality could help break down…

Tesco embraces augmented reality

10/03/201309/30/2013 Sam Lambert

QR codes and Augmented Reality Campaign for Tesco

Updated application taps into the power of augmented reality UK retail giant Tesco has made an update to its Tesco Discover application. The application was designed to improve the shopping experience for consumers and has been relatively popular among tech-savvy people throughout the United Kingdom. Now, the application will leverage augmented reality to further enhance the shopping experience. Using the application, shoppers will be able to access a wide range of dynamic augmented reality content that is designed to provide consumers with information and entertainment. Mobile shopping is becoming commonplace…

Augmented reality market to hit $1.06 billion by 2018

10/01/201309/28/2013 Jesse Collins

Augmented reality market is thriving Markets and Markets, a leading market research firm, has released a new report concerning the global augmented reality market. AR has been growing in popularity among consumers and businesses alike recently. The technology has long been restricted to the entertainment and marketing sectors because of its ability to produce dynamic content for consumers to enjoy. Augmented reality has recently begun entering new sectors, however, and has been seeing more use in medical and military applications. Report highlights the use of AR in various fields According…