Twitter is a highly underrated business tool.
If correctly used, it can easily help a business to increase brand awareness and get more sales. Twitter can increase brand followers, solidify the brand and generate leads. At the same time, it guarantees that the leads generated are genuinely interested in the brand. You get to target the right audience, which is definitely a great thing.
If you decide to use Twitter for your business, getting targeted followers is what is of high interest for you. When this is what you want to do, here are some things that can be done without spending money on advertising. You will get people to visit site pages you love and sales will be increased.
Add Value Through Your Tweets
One of the worsts things that you could do is to push followers to make a purchase. Monetizing the Twitter handle is definitely a good idea but only if it is done right. Remember that people follow you because of the value that you add through the content you share. If you want to grow and keep followers, it is vital that you add value.
An easy way to handle things is to apply the 80-20 rule. This means that 80% of the posts that you make should offer some sort of value. The rest is what should talk about your business.
Properly Optimize The Bio
When you optimize the bio you automatically boost the possibility of attracting an appropriate audience. This will make social media efforts really effective. There are people that do want to know more about you before they follow you. Having a really good bio helps a lot more than what you might think.
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Remember that your Twitter bio should always include:
- A suitable profile picture. This can be your picture or the business logo.
- Signs of your personality. This means you need to tell people what the company does and what you do.
- A suitable link to something related to the Twitter posts you make.
All the really influential people on Twitter started out with this tactic. If someone follows you, Twitter sends a notification. What you want to do is take a look at the profile. If it is something that you like and related to your business, why not follow back? When you do this the new follower feels valued. When you do not follow back it is common for the follower to just disappear since he/she will think you have no interest in interaction.
Consistently Tweet And Add Visuals
There are thousands of people inside the niche you operate in. Competition is always huge. This is why you want to be sure that you post highly valuable content on a consistent basis. The audience will then expect the same quality.
The best posts that perform really well are normally motivational talks, quotes, infographics, high quality images and similar other posts.
Remember the fact that people love and appreciate visual content. This is one of the reasons why Instagram is so popular at the moment.