Author: Sam Lambert

This common mobile marketing technique gets 75 percent of consumers to buy

Sam Lambert
Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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Spotify to launch in-app sales for EU iPhone users

Sam Lambert
In-app sales - Spotify app on phone - EU flag

A new regulation in the European Union requires Apple to let the company bill users directly. Spotify recently announced that along with an upcoming update to its iPhone application, it will start allowing consumers in the European Union to buy through direct in-app sales of subscriptions and audiobooks. In the majority of regions worldwide, the Apple App Store bans direct billing through applications. According to Apple, developers in markets other than the EU should use the iOS store’s own billing services for in-app sales. By doing this, it means that…

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Ericsson wants to hold half of the mobile wallet market in Africa

Sam Lambert
Mobile wallet - Person holding globe showing Africa continent

The company from Sweden considers the continent to be a massively important market moving forward. Ericsson’s mobile wallet software already powers over 400 accounts worldwide, and the head of the company’s mobile financial services unit, Michael Wallis-Brown, is now pointing to Africa as a vital market in broadening its reach. The company currently estimates that it has a hold of about 10 percent of the African market. “We’re touching 10% of the market in Africa today, and we can get to 50%,” said Wallis-Brown in a media interview. “That’s enormous…

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Will Apple allow sideloading from another App Store in Europe?

Sam Lambert
App Store - EU - Apps on a tablet

Reports are indicating that the iPhone maker intends to open a separate application hub in the EU. According to widely publicized reports, Apple is getting ready to divide its App Store into two distinct marketplaces, though only in the European Union’s market. The move will reportedly be made in order to comply with the EU’s Digital Markets Act (DMA). The DMA contains a requirement for Apple to allow alternative payment methods and app sideloading within the EU. This means that the company will need to launch another App Store in…

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Osaka University unveils its third superconducting quantum computer

Sam Lambert
Quantum computer - Japan flag - Achievement

The achievement was accomplished as a result of a groundbreaking collaboration in Japan. Osaka University’s Center for Quantum Information and Quantum Biology in Japan is leading a collaboration that has now unveiled the third successful superconducting quantum computer in the country. The university worked with a number of core institutions in order to arrive at the achievement. The collaboration included institutions such as Amazon Web Services, NTT Corporation, RIKEN, and a consortium that includes Fujitsu Limited, e-trees.Japan Inc., QunaSys Inc., QuEL Inc, and Systems Engineering Consultants Co. LTD. Together, they…

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