The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…
Read MoreCoca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery
