virtual dressing rooms Archives

Magic Mirror to bring augmented reality to retail

08/15/201208/14/2012 Stephen Vagus

Augmented reality may solve some problems in e-commerce E-commerce has emerged as one of the most prominent aspects of the retail industry. Retailers have been making more of an effort to connect with online consumers in recent years, recognizing that these people represent a wide and diverse audience. As retailers begin to focus more on e-commerce, they are becoming more interested in the use of augmented reality. Many retailers face a simple, but important problem in that a significant portion of online consumers will not make purchases of items they…

Pop-up store turns UK historic sites into augmented reality shopping centers

11/05/201111/05/2011 Stephen Vagus

Augmented reality is becoming a very popular tool for retailers in the UK. British department store Debenhams recently launched a new campaign that uses the technology to let shoppers try on clothes. While it is not the first retailer to use augmented reality in such a way, Debenhams certainly put a new twist to their initiative. The retailer created a mobile app for iPhones and iPads that turned some of the UK’s historic monuments into virtual dressing rooms. Five of the UK’s most famed historic sites were inundated with shoppers…