Tadej Pogačar will be using Avery Dennison near field communication tech throughout the race. This summer, as Tadej Pogačar takes aim at his third win of the Tour de France, his new DMT Pogi cycling shoes will be equipped with NFC technology, marking a first for the race. This new tech will provide the cyclist with a way to transmit “in case of emergency details” digitally. The double winner of the race will have NFC technology in his shoes that makes it possible to provide “in case of emergency” (ICE)…
Read MoreNFC technology will be used by a Tour de France double winner this year
