Starbucks cashless store rolls out, pushing mobile payments further

Starbucks cashless store Mobile Marketing

The coffee chain has been among the top performers in American smartphone based transactions. A new Starbucks cashless store pilot is rolling out in the United States. The Seattle based cafĂ© chain has chosen its home town to try out a new concept that rejects cash in favor of mobile payments and plastic card based transactions. The downtown Seattle store will accept only mobile payments, credit cards and debit cards. The Starbucks cashless store pilot has already generated some mixed reviews among customers. While some find that it is a…

Read More