Mobile payments research shows that holiday purchases will average $20 to $100

Mobile Shopping Trends

Consumers are still skeptical about smartphone wallets, and are hesitating to use them for large purchases. Payment processing company leader for the consumer direct brands industry, Litle & Co., has announced the results of its independent consumer survey that could help to identify the mobile payments trends for the upcoming holiday shopping season. Sixty percent of the respondents had a smartphone or tablet, but only about 25 percent have used it to shop. The research also determined that the price point that brands, retailers and marketers will want to target…

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