The massive quick response barcodes are being projected at the events for promotional marketing. Drake has turned to humble QR codes projected at his concerts to help provide event attendees with access to branded merchandise drops. The projections are also being used to offer access to people who aren’t in attendance at the concerts. During some of Drake’s concerts, QR codes – called a “bat signal” by Narcity – are projected for guests to scan to try to get their hands on items such as branded T-shirts, Nike shoes, and…
Read MoreQR codes at Drake concerts provide guests access to branded merchandise
