The barcodes direct scanners to features that place the spotlight on a broader showcase of Black culture. French company Rémy Martin, best known for its production and sale of cognac, has launched a new campaign celebrating the drink’s connection to Black culture and is using QR codes to help share information and features about hip-hop, which is generally believed to be turning 50 this year. The campaign includes a larger push than has previously been the case through VSOP Mixtape. The new campaign using QR codes is meant to highlight…
Read MoreRémy Martin celebrates 50th anniversary of hip-hop with QR codes
