eShave launches QR code campaign targeting the group of consumers most likely to scan the codes

QR Code Campaign

eShave, a company specializing in grooming materials for men, has launched a new marketing campaign that revolves around QR codes. The campaign, dubbed All A Man Needs, will be coming to Manhattan, New York, later this week. The company will be placing ads on a number of telephone kiosks throughout Manhattan, hoping to catch the eye of tech-savvy consumers looking to purchase a new shaving kit for themselves or those looking for gifts for their loved ones. Each ad posted on the phone kiosks features its own QR code. When…

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