The company has heavily invested in smartphone search technology for convenient travel booking. A recent comScore mobile commerce study has shown that among users of iPhones and smartphones based on Android, Windows, and Blackberry technology, 51 percent had used a travel-related website to help to make their decisions regarding booking hotels, airline tickets, and other forms of reservations. Orbitz Worldwide is well aware of the fact that one in every five owners of a smartphone has used that device in order to make a reservation with a hotel or airline.…
Read MoreOrbitz counts on mobile commerce to produce better deals for travelers
