The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…
Read MoreQR codes and mobile marketing enhance McDonald’s NFL alliance promotions
