Yet another winery is adopting QR codes to power their mobile marketing campaign. Dry Creek Vineyard, an award winning winery based in California, will be including the codes on the latest incarnation of their flagship wine, the 2010 Fume Blanc. The codes will be displayed on the wine’s label. Dry Creek is following an increasingly popular trend amongst wineries in adding the code and hopes that it will help them better connect with consumers. The codes will resolve to a short video showcasing a history of Fume Blanc. “It’s a…
Read MoreDry Creek Vineyard to use QR Codes on their flagship wine
