The harm being caused to Android by monetization issues

Mobile marketing strategy

According to a Flurry report, the platform is being killed by low developer revenues. Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Flurry’s vice president of marketing, Peter Farago, explained that there are three primary reasons that are causing the monetization gap at Android. Android payments are not seamless, as Google Wallet has not spread rapidly enough. The Google…

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