Dairy Queen’s 2011 Miracle Treat Day campaign will be featuring Blizzard cups with QR codes that can be scanned using smartphones in order to instantly donate money to the Children’s Miracle Network charity. Mobio Technologies, Inc. (formerly known as Mobio Identiy Systems, Inc.) have announced the creation of 7.9 million Blizzard cups that are enabled with a Mobio-enabled QR code. These cups have already been distributed to every Dairy Queen location in Canada, in preparation for the charity campaign that started on July 18, 2011. Beginning at the start of…
Read MoreDairy Queen adds Blizzard cups featuring QR codes to mobile marketing campaign
