The Thanksgiving Day parade that is held by Macy’s for the last 85 years in New York City is nothing but a giant canvas in which the float holders use to get their message across. With modern day, they still need to get the message across but now they are working on integrating the world of online marketing. Last year, Macy’s float for the last holiday season had an animated website that had an online tool that would allow customers to send letters to Santa Claus. This was a prime…
Read MoreA look back at how retail is meeting the mobile demand
