5 Benefits to Internet Marketing In Tampa

Internet Marketing in Tampa

Over the past decades, businesses were promoting their services and products using analog methods that included newspapers, radio, TV, billboards, business cards and flyers among others. However, things have changed; nowadays businesses all over the world market themselves on the internet. This is because technology has changed people’s way of life. In fact, you will rarely see someone reading a newspaper. Everything is now available on the internet. And that’s why online marketing has succeeded in replacing traditional methods of marketing. Picture this, in the past, a business had to…

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YouTube monetization changes make it harder for new and lesser-known creators to earn

youtube monetization

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

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Mobile advertising will overtake newspaper ads next year

Mobile Advertising trends

Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…

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Social media marketing research shows age and networks used are linked

teen women mobile marketing tactics

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may find it interesting that in the United States, 71 percent of Snapchat…

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Social media marketing analytics dashboard comes to Twitter

Twitter QR codes outage Mobile social media marketing mobile ads

The social network has now launched a new set of features to help in the optimization of strategies. Twitter has now upgraded its analytics dashboard in order to give its users the ability to measure impressions of tweets and the engagement that they generate, in addition to the performance that is achieved by social media marketing over time. The hope is that it will assist Twitter users in being able to “effectively optimize their content strategy”. The Analytics tab at ads.twitter.com can now be accessed by verified users, Twitter Card…

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Social media marketing leads to one third of brand discoveries

Social commerce Media Marketing

The results of a recent data analysis have shown that traffic is driven from social networks to brand sites. According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media. The research has finally shown that there is tangible benefit from using this advertising technique. The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by…

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The impact of multichannel commerce on brick and mortar and online shops

Consumer Shopping Trends

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile devices no matter where they are – including in-store, such as smartphones and tablets.…

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Businesses prepare as consumers increasingly shop with smartphones

Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

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What businesses should know before designing an app

Mobile Marketing

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

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Online presence with social networking a must for all business models

Marketing Plan

In today’s technology driven world it makes sense that businesses would choose to have an internet website. In the past three or four years, companies have been expanding out to social networking sites and things like search engine optimization also. More and more businesses are adapting and blending into an all-inclusive marketing model online. Ten years ago no one would have imagined this type of growth; now, we’ve seen what the power of technology and information can do. The new generation is all about social networking, being mobile and getting…

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