Desktop ads hit harder by pandemic than mobile advertising

Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

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Chick-fil-A QR codes increase app downloads by 14 percent

Chick-fil-A QR codes - Chick-fil-A restaurant

The fast food chain has used quick response codes to successfully drive up its application downloads. The successful use of Chick-fil-A QR codes are helping to drive consumers to download the fast food chain’s app, say new analysis results. The company has managed to use the smartphone friendly barcodes for a powerful call to action. Both BlackRock Bar & Grill and Chick-fil-A QR codes are being used as a part of a campaign tactic that consumers are responding to. Boosting downloads by 14 percent is only one of a number…

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YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

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Innovative QR code ad campaign launched by Isobar Brazil

QR Code ad - Wall of QR codes

The Brazil-based global digital agency has launched a unique programmatic ad in print. A new QR code ad campaign in Brazil delivers promotional content from McDonald’s, Burger King, and Subway, in an innovative print advertisement. What makes this particular first-of-its-kind ad in Brazil so unique is that the ad is delivered programmatically, providing offers that are personalized based on the profile, time of day and location of the reader. Advertisers can share the page and offer their best deals to readers in real time Isobar Brazil developed the campaign in…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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