QR codes included on political campaign mailers

QR Codes Used in Political Campaigns

Scans direct smartphone and tablet users to candidate videos. The Republican candidate for the Chatham County Commission Chairman, Eddie DeLoach, used QR codes as an element of his primary campaign. The quick response barcodes are printed on mailers that were sent out to voters. The success of this mobile marketing element of the campaign has yet to be seen, but critics have pointed out that the black and white square was tucked quite subtly into the bottom corner of the mailer, and that many voters may not even notice that…

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Should political campaign signage include QR codes?

QR Code Signs

As the penetration of smartphones in the United States approaches 50 percent, the debate as to whether or not QR codes should be included on campaign signs continues to progress. Among the largest errors that can be made in the design of a campaign sign displayed on a lawn is to include too much content. This is because the average individual passing the sign will only spend a couple of seconds glancing at it. This makes QR codes an opportunity to offer additional information about the campaign, without taking up…

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