M-commerce study shows college students are heavy users

m-commerce colleget students

Recently released research has shown that this demographic is gluttonous for smartphone shopping. The results of a new study have just been released, which have shown that American college students are tremendously fond of using their smartphones and tablets to research m-commerce deals and discounts that are available to them online. Those pursuing higher education are also using high tech gadgets to save money while shopping. Among the participants in this m-commerce study, it was shown that 90 percent were using their devices to search for coupons and other kinds…

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Mcommerce research reveals that men talk more and faster when shopping

A study performed by Marchex has revealed this behavior trend among male consumers. The results of an mcommerce research study have just been released, and have indicated that men have a tendency to talk for a longer period of time, and to speak more rapidly, when they are using their smartphones to make a purchase. The research indicated that they spoke for longer and more quickly than women shoppers. The results of the mcommerce study showed that the average man would remain on the phone for 7 minutes and 23…

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Mobile commerce index performance at Barnes & Noble tops the rest

mobile commerce 1 top performance

However, the same ranking system showed that Sears is struggling where the bookstore excelled. Among all of the 30 retailers that are ranked on the Keynote Mobile Commerce Performance Index, it was Barnes & Noble that led the rest, during the week that ended on February 10. The website of the retailer had an average load time that was a super fast 4.80 seconds. Furthermore, the smartphone friendly website was not only able to load quickly, but it did so successfully 99.78 percent of the time. This, according to the…

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Mcommerce satisfaction is best achieved by Amazon

Amazon mobile commerce

A recent survey showed that the online retailer has the best smartphone shopping and service model. The results of a customer satisfaction survey performed by ForeSee Results, a market research firm, Amazon is creating the mcommerce experience that produces the highest degree of customer satisfaction. The study included a survey of 6,200 mobile consumers over the holiday season of 2012. This survey looked into the customer satisfaction levels provided by 25 of the top mcommerce websites. It was Amazon that led the pack after having achieved a score of 85…

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Mcommerce makes up less than 10 percent of all ticket sales

mobile commerce qr code Movie ticketing

The results of a new study found that the purchases over this channel are relatively consistent. Regardless of whether a market share of 5 to 10 percent in ticket sales by mcommerce is considered to be a success or a failure, Retention Science determined that purchases over smartphones was steady throughout the first three quarters of 2012. This involved an analysis of the purchasing of both sports and concert tickets within the United States. The analysis looked at the mcommerce purchases from within $40 million in total sports event and…

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