QR codes beginning to grow in popularity in the produce industry

QR Code on Produce

QR codes are beginning to take over the fresh produce industry. Shippers are beginning to put the codes on their packaging as a way to ensure that consumers have access to the information they need. Only a few short years ago, no one had ever heard of QR codes outside of Japan. These days, the codes are becoming wildly popular, especially amongst businesses looking to engage mobile consumers. The value of the codes in the produce industry is growing more apparent as smart phones become more widespread amongst shoppers. Stemlit…

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MMA releases whitepaper to explain the best use of mobile barcodes to marketers

Mobile Commerce Marketing Report

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…

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Mindshare Technologies announces more user-friendly QR code feature

Mobile Marketing Analytics

Mindshare Technologies has announced the launch of a new QR code feature that is very user friendly, and that this will be the latest addition to its enterprise feedback management platform, which has been called one of the best in the industry. This new support for QR codes makes it possible for Mindshare’s clients to provide a simple method for their customers to give immediate feedback about their experience with the business and the products. The QR codes connect the customer with a mobile optimized survey that can be accessed…

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D&D Technologies adopts QR codes to reach out to customers

Scan QR Code

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…

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Indie rock band Burning Shapes the first to release an entire album through QR codes

Innovation counts for a lot in the music industry. Performers are constantly fighting to eke out some kind of uniqueness in a field that is rife with like-minded creatives. In bygone years, artists formed rambunctious and audacious personas to stand out from amongst their peers. Now, however, mobile technology could serve this purpose far better. There can be no doubt that society is becoming increasingly enthralled by mobile technology, and that presents artists with a prime opportunity to do something that few have done before. Burning Shapes, an indie rock…

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