Google location data for 131 countries published in coronavirus lockdown reports

Google location data - Report

Alphabet Inc. provided the data in order to help determine whether lockdowns are working. At the end of last week, Alphabet Inc. published Google location data reports for 131 countries to help show whether visits to workplaces, parks and shops had reduced throughout March. That was the month in which many governments issued stay-at-home orders to their populations to help slow the spread of COVID-19. This analysis from billions of individual phones is the largest available public dataset. The Google location data analysis provides health authorities with the largest available…

Read More

Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

Read More

Geofencing tech helps ambulance chasers target patients in the ER

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

Read More

Singapore Land Transport Authority uses QR code geofencing to control bike parking

QR Code geofencing - Bicycle Sharing

Bike sharing programs are highly popular in the country, leading to new licensing and parking rules. The Singapore Land Transport Authority (LTA) has announced a new QR code geofencing system meant to help control indiscriminate parking of shared bikes. Bicycle sharing programs have spiked in popularity in recent years. A new licensing strategy has been developed and is starting to roll out across the city state. Among the main issues the QR code geofencing is designed to overcome is indiscriminate parking. Shared bicycles have been parked pretty much anywhere they…

Read More

Bing mobile advertising steps up its game with targeted ads

bing mobile advertising

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can add precision to their bids, aiming at consumers using certain specific types…

Read More