eBay uses mobile advertising campaign to place immediacy in the spotlight

Ebay m-commerce News

eBay has launched a new mobile advertising campaign that is aimed at on-demand consumers who are looking for opportunities to shop using their mobile device whenever and wherever they want. The online auction company stated that they are hoping that the campaign will encourage the market enough to bring it to its biggest mobile shopping season yet. The Venables Bell & Partners ad agency developed the campaign. According to the vice president of consumer marketing at eBay, Deirdre Findlay, “Our new campaign brings on-demand shopping to life – in the…

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