launches new mobile app that lets shoppers try on virtual jewelry

Augmented Reality Mobile App

Shopping for jewelry can be a tricky business. Inc., a custom jewelry company, is working to make shopping for the right items a bit easier and has announced the launch of the Ice mobile app, which utilizes augmented reality technology to help consumers find the right piece for them. specializes in selling items over the Internet. The drawback of e-commerce, however, is that consumers cannot try on the pieces before they make a purchase. Using the Ice app, shoppers will be able to see how jewelry will look…

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