Study shows mobile commerce local search will exceed desktop in 3 years

Mobile trends

According to a mobile commerce study performed by BIA/Kelsey, by the year 2015, local search volume over smartphones and tablets will have exceeded that from desktops. This same research is indicating that by the following year, the annual mobile local search will be greater than that performed from a desktop by over 27 billion queries. BIA/Kelsey senior analyst and program director of mobile local media, Michael Boland, explained that “Among the drivers of mobile local search is the fact that it happens further down the purchase funnel, compared with desktop…

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