Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging and immersive shopping experiences that propel merchandising and commerce from today’s search-and-purchase…

Read More

Scan Closes $1.7 Million Seed Funding Led by Menlo Ventures; Launches Scan Pages

Scan.me qr codes

Scan Allows Businesses and Individuals to Quickly and Easily Create and Share a Mobile Site Scan, Inc. (www.scan.me) announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, image recognition and more. Menlo Ventures led the round, with venture capital participation from Google Ventures, Charles River Ventures, Yuri Milner’s Start Fund, Social + Capital Partnership, Transmedia Capital, and Ludlow Ventures. Scan’s angel investors include Ariel Poler, Naval Ravikant of…

Read More

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

Read More