Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

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Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Aurasma AR App

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much more interactive by giving users more ability to blur the lines between the physical and…

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Saga Travel affixed 2012 brochures with augmented reality experiences

Travel Apps

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

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Grid: A real-time augmented reality maze from Sahar Fikouhi

Augmented reality continues to gain momentum in the gaming world. As the technology has grown more advanced, companies specializing in augmented reality, such as Metaio and Qualcomm, have released tools to help intrepid designers build their own AR experiences. Such is the case with Sahar Fikouhi, a computational designer and architect from London, UK. Fikouhi has developed a new game for the iPhone that plunges players into a world of staggering geometry and tasks them with navigating their way through a virtual maze. The game is called Grid and it…

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Augmented reality developer Metaio releases new development tools for free

Augmented Reality Tools

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly advanced. Metaio’s new SDK’s are a first for the industry as they are completely free…

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