What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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Desktop ads hit harder by pandemic than mobile advertising

Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

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What to Expect from Your Managed IT Service: The Must-Haves

managed IT Service Online

A managed IT service is the perfect solution for small businesses in particular, as a single plan from a single provider takes care of all their specific needs at a flat rate. However, not every IT company is worth partnering up with, so below we will discuss what a company should be looking for, while trying to find the ideal IT partner. What is a Managed IT Service? By definition, the term managed IT service is used to describe a business arrangement. It’s a business contract where the IT service…

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A Few Handy Principles of Good Website Design You Should Consider

website design

Although the word “design” in conjunction with a website might make you think about all of the visuals and how they all work to draw in an audience, most of the success a website has comes from the actual usability and utility of the site – this is what helps keep a frustrated audience from quickly exiting your website, after all. Usability is the difference between a user spending a few minutes browsing a variety of pages on your site and abandoning their cart in a matter of moments, which…

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Your Beginner’s Guide to Cryptocurrency Investing

bitcoin

Have you thought about the benefits of investing in cryptocurrency but haven’t been sure where to get started? Crypto is one of the fastest-growing opportunities for individuals to invest, often with a goal of building wealth quickly. Like any other investment strategy, there are risks here. Education and a bit of work may allow you to do well in this area, though. Understand What Cryptocurrency Is Cryptocurrency is a term used to describe virtual or digital currency. What makes it unique is that it is secured by cryptography. This is…

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