The use of QR codes has spiked throughout the pandemic crisis

Use of QR Codes - person scanning QR code with mobile phone

Governments, organizations and companies have rapidly turned to contactless quick response barcodes. The use of QR codes has taken off across the country and around the world due to the ongoing pandemic crisis. Before the warnings to go zero-contact, the future of these pixelated barcodes was questioned. Businesses in particular have returned to the use of QR codes as they aim to provide their customers with a contactless experience. This is true in businesses of all sizes and in virtually every consumer-facing industry. Everywhere from grocery stores and pharmacies to…

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Trump ads removed from Facebook “for violating our policy against organized hate.”

Trump ads - Thumbs Down

The social media giant announced its action against the advertising that breached its hate policies. Last Thursday, Facebook announced that it had removed Trump ads as a part of the president’s re-election campaign because they had breached the company’s hate-related policies. The advertisements were an attack on what the campaign called “Dangerous MOBS of far-left groups”. Those Trump ads also displayed an upside-down triangle. A statement released by the Anti-Defamation League (ADL), the triangle in the advertisement’s image “is practically identical to that used by the Nazi regime to classify…

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4 out of 5 m-commerce purchases is for physical products and services

m-commerce purchases - mobile phone

Consumers are shopping for real-world products and services, not digital in-app downloads. Last year, Apple’s app ecosystem saw $519 billion in m-commerce purchases, said a third-party report the tech giant released this week. Of that total, only $61 billion was spent on buying digital products that could be downloaded. Out of $519 billion, only $61 billion was for m-commerce purchases such as digital games, e-books and apps. Another $45 billion was spent on in-app advertising. The vast majority – $413 billion – was spent on physical products and services in…

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Pandemic stay-at-home orders give mobile shopping apps a boost

Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

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Why your Business Should Be Using QR Codes

QR codes

QR codes have been an interesting piece of technology for just over a decade now, they are implemented in a variety of ways. As they are scannable in the same way barcodes are, using QR codes can provide multiple benefits for a business, from being a useful marketing tool to encouraging more interaction. The technology is continuously advancing and being used in exciting and interesting ways, but even basic QR codes can enhance any business. Read on to find out the top five ways they can do this. They promote…

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