The app will make it possible for companies to be able to communicate with other app users.
New WhatsApp monetization efforts are going into effect as Facebook looks to boost its earnings on the messenger app. The additional income will be generated through new business tools for small companies and bigger enterprises.
A new free WhatsApp Business app is being tested and developed for smaller sized companies.
At the same time, an enterprise solution is in development for larger companies that operate at a bigger scale and that serve a global customer base. Examples of those types of company include e-commerce sites, banks, and airlines among others. This will provide a new WhatsApp monetization opportunity for the company behind the app, as well as its parent, Facebook.
The official WhatsApp site revealed that businesses will be able to use these new solutions to provide helpful communications with their customers. This can include delivery confirmations, flight time updates and notifications, and other forms of update.
Additional WhatsApp monetization offers considerable opportunity as the app boasts 1 billion daily users.
The new business features will start being tested over the next few months. The goal is to make it easier for businesses and their customers to be able to communicate with each other.
“Our approach is simple – we want to apply what we’ve learned helping people connect with each other to helping people connect with businesses that are important to them. We know businesses have many different needs. For example, they want an official presence — a verified profile so people can identify a business from another person — and an easier way to respond to messages,” said the company in a statement it released on the subject.
The WhatsApp COO, Matt Idema, explained that the application is used by people worldwide in order to make communication easier. Now, they are working to boost the app’s value through new WhatsApp monetization opportunities involving communication between individuals and businesses. This has the potential to be very valuable to companies while being convenient for their customers.
“We’re looking forward to making it possible for people to connect with businesses in a fast and personal way, and giving businesses the tools to make that easier to do,” said Idema. While the application will be free for businesses to start, “We do intend on charging businesses in the future,” he said in an interview with the Wall Street Journal.