Volkswagen taps into the power of augmented reality

Volkswagen VW augmented reality
By online Markerter Guru, Jason Fladlien

Metaio and Volkswagen launch augmented reality project

Augmented reality is becoming more common in the auto industry. While some automakers are using the technology for a new generation of navigation systems that can turn windshields into interactive digital maps, others are using augmented reality to help people take care of their cars. Metaio, a pioneer in the augmented reality field, has teamed with German automaker to launch the MARTA project, which leverages augmented reality to aid in servicing a vehicle.

MARTA project to be demonstrated alongside XL1

The MARTA project will be part of demonstrations concerning Volkswagen’s new XL1 concept car. The XL1 is equipped with innovative technologies and drive systems designed to change the driving experience. As a concept car, the XL1 is meant to provide some insight regarding the possible future of Volkswagen vehicles and what kinds of technologies future vehicles will make use of. Through the MARTA project, Metaio aims to show how useful augmented reality could be for these vehicles.

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MARTA provides walkthrough for service technicians

MARTA is meant to display a wide range of service information in order to help drivers better understand the machinations of their vehicles. As vehicles become more technologically advanced, it is becoming increasingly important to provide service technicians with guides concerning the maintenance of these vehicles. Expecting that a technician should have a degree in advanced engineering is unfeasible, so Volkswagen and Metaio want to use augmented reality to provide a step-by-step guide that will walk technicians through service procedures on advanced vehicles.

Augmented reality becoming more common in the auto industry

MARTA is an acronym standing for Mobile Augmented Reality Technical Assistance. This is not the first system to leverage augmented reality to aid in the servicing of vehicles. Other automakers have turned to Metaio in recent months to develop augmented reality vehicle manuals and other such applications that are designed to make vehicle information more accessible to tech-savvy consumers that may not have a very intimate understanding of how vehicles work.

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